Delivering the power
of managed product information:
unlock the true value of your business

The information you maintain on the products you sell is your most valuable asset—it’s used by almost every department in your company, and your customers can’t place orders without it. But are you exploiting the full value of your product information?
Despite its importance, most companies don’t manage their product information. As a result, old and inaccurate data proliferates. Sales people and customers get frustrated. Customer service becomes needlessly difficult. Your company is burdened with unnecessary additional costs resulting from inaccurate or incomplete information. Worst of all, customers don’t get the service they deserve, and some prospects never become customers because it’s just too difficult to buy from you.

e!go Lets You Take Control Of Your Data. If any of these problems confront you, we can help. Since 1994, Millstar has been a pioneer in managed product information, starting with customized database solutions for individual clients. Applying this hands-on knowledge, we’ve now developed e!go, a powerful suite of product information management



software tools that harness your data so that it can easily be translated into powerful e-commerce Web sites, economical printed catalogs, CD-ROM catalogs and more. In today’s business environment, managed product information is no luxury. It’s a competitive necessity. With managed product information, you’ll sell more effectively, your customers will find it easier to do business with you, and you’ll reap demonstrable cost savings by using one database to produce all your product information, regardless of format. And you’ll be taking the first and most important step towards staying competitive in today’s Internet-based marketplace.
We Know Your Business. We specialize in demanding industrial applications. Since we’ve opened our doors, we've focused on business-to-business manufacturers and distributors, building expertise and understanding no other company can offer. We talk your language, and we’ve built e!go specifically for companies like yours, with features, flexibility and foresight you simply won’t find anywhere else. We work with you. We don’t sell software—we sell a complete, turn-key solution tailored to your specific needs. We have on-staff analysts who will work with you to understand your data, your needs and your business. We’ll convert your data, standardize it, format it and build relationships within the data that will give you a whole new level of selling power. We’ll show you how to produce your print and CD-ROM catalogs more efficiently and economically. If your catalog will be on the Internet, we’ll show you how to use the Internet not only to sell, but to upsell. We’ll also show you how the Internet can create more satisfied customers by allowing them to flawlessly configure products with the exact options and features they need—configurations that work every time.

Can you afford to move to managed product information?

A better question to ask is: can you afford not to manage your product information?

As business moves faster and becomes more demanding and more digital, solid product information is more critical than ever to your sales force. As selling becomes more automated, in some cases your product information actually becomes your sales force, which is why it must be current, accurate and complete. The more you enhance it, the harder it can work to increase sales while reducing your costs. The Millstar advantage Millstar gives you the advantage of a custom solution without the cost. We’ll work with you to assess your needs and identify the exact e!go software modules you need. What you don’t purchase today, you can always purchase later—when and if you need it. Because all of our modules are fully integrated, you can add new modules economically and quickly. With Millstar, you’re not buying a shrink-wrapped software program in a box. We take on the demanding task of centralizing, normalizing and converting your product data because the quality of the conversion determines how much value you’ll get from your investment. We’ll get your system installed and running, and stand by you until it’s fully operational and you can maintain it on your own. Best of all, we are constantly enhancing and improving the underlying software, so wherever the market heads, you’ll already be there, with tested features and functionality that will leave your competition in the dust.

It’s easy to get started
Give us a call today at 267-580-0200. You’ll quickly discover that we not only understand our business, we understand your business too. We’ll review your exact needs, and provide you with a no-obligation evaluation of how Millstar can help you implement managed product information in your organization.